Improve Cross-Selling Skills For Driving Growth And Customer Loyalty

Charlotte, N.C., April 18, 2005—Omega Performance, worldwide partner to results-driven leaders in financial services, announces the release of a new, revised Building Fee Income (BFI). BFI enhances the ability of commercial bankers, loan officers, and relationship managers to build long-lasting, multi-product customer relationships that result in greater profitability for the organization.

At the core of BFI is a unique system of product knowledge training based on mastery-building technology. Through a combination of self-study and workshop instruction, participants develop second-nature recall of financial product features and benefits, learn to identify customer cues to product needs, and sell more effectively by matching those needs to the right products and services.

"Uncovering a customer's true financial needs, speaking knowledgeably about products and services, and proposing appropriate solutions are absolutely essential for any financial institution striving to increase customer retention and revenue," explained Juan Gutierrez, president and chief executive officer of Omega Performance. "BFI develops and strengthens the consultative selling skills bankers need to expand their customer relationships and generate improved business results."

About Omega Performance
Omega Performance has enabled more than 2,500 firms worldwide to drive and sustain improved business results. The company is a wholly owned subsidiary of Informa plc (INF on the London Stock Exchange), the leading international provider of specialist information and services for the academic and scientific, professional, and commercial business communities. Informa has over 150 offices in more than 40 countries and employs over 7,000 staff around the world. Omega Performance is headquartered in Charlotte, N.C., USA, with major offices in Australia, Canada, China, Greece, Nigeria, Singapore, South Africa, and the United Kingdom.