Online Product Mastery
Business Issue - In today’s competitive business environment, with both organizations and products changing with increasing speed, effective product training is critical for employees with customer contact responsibilities. Employees must be able to meet customer needs and understand how a product is sold. The challenge is how to train employees in an effective and efficient manner that enhances speed to performance and helps to meet organizational goals. Frequent product changes, changes in personnel, increased responsibilities, and the need for refreshers make this task even more daunting.
Omega Performance’s Solution - Omega’s Online Product Mastery brings organizations to a higher level of product knowledge and management. This is accomplished through an engaging set of instructional templates that range from timed challenges that teach product features and benefits to audio and visual customer scenarios that demonstrate customer application of the information. Participants can demonstrate the required proficiency through testing, which can be tracked through any standards-based Learning Management System.
What Is Included
All content in Online Product Mastery is client-specific and incorporates best-practice customer conversations. Omega Performance works with the organization to ensure key product features and benefits are highlighted, typical customer scenarios are applied, and key customer cues and objections are addressed. Once created, content is easily updated to accommodate new information. Online Product Mastery can reside either internally on the organization’s intranet or be hosted externally by Omega Performance.
Product Updates
Once Online Product Mastery is up and running, organizations can maintain the product information using the Content Generator Engine—a licensable, easy-to-use development tool. Alternatively, Omega Performance can maintain the product information on a regular basis.
Results You Can Expect
Online Product Mastery helps you to:
- Bring your organization to a higher level of product knowledge and management
- Decrease training time required to obtain product knowledge proficiency
- Improve employee confidence resulting in increased sales success
- Provide consistent, accurate product information to customers
- Develop benefits-oriented product conversations with customers
- Provide Product Mastery certification and LMS tracking
Who Should Be Trained
Online Product Mastery is recommended for all organizations whose employees have direct contact with customers or who need a better understanding of products to facilitate internal processes.