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Credit Publications—Credit Unions

Contact Center Edition
Strategies to deepen and widen member relationships

16 October 2008

Performance Improvement Tip

Product Mastery: What It Is and Why Your Employees Need It

Product mastery is a fun, flexible way for you to help your employees become more confident, proactive, and knowledgeable when engaging in solutions-oriented discussions with members.

Product mastery is quite different from traditional product knowledge training; it is a revolutionary learning technology that changes the way employees think about your credit union's products and services and satisfies members' needs.

Product mastery gives employees the power to use information smoothly and easily, as though it is second nature, in member conversations and problem solving. It is achieved through a unique learning system that sharpens employees' knowledge and boosts their confidence so that they can engage with members in a way that builds trust, strengthens relationships, and differentiates your credit union in the marketplace.

Product mastery is the ideal training methodology for employees who must:

  • Quickly recognize, diagnose, and solve complex problems
  • Focus on questioning, listening to, and responding to what others are saying
  • Recall vital information not used frequently

Learn more about improving your credit union's performance ...

U.S. Public Seminar

Minimizing Problem Loans
A two-day, highly interactive seminar where you will learn how to effectively monitor, evaluate, and take appropriate action on potentially problematic commercial loans.

December 3-4, 2008
Orlando, Florida
More Information and to Register

Web Event Replays

International Financial Reporting Standards
Learn why IFRS is a game changer for commercial lending in the U.S.
Originally Held August 28, 2008
View Now

What Kind of Executive Coach Are You?
Learn coach-the-coach techniques you can use to drive business results.
Originally Held September 9, 2008
View Now

Sustaining Learning Beyond the Training Event
Ensure new behaviors gained in training yield greater business results for your organization.
Originally Held September 17, 2008
View Now

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